Search Engine Optimization (SEO) Services

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Search Engine Optimization (SEO)

Search Engine Optimization or SEO are tactics that change constantly, but what doesn’t change is the quality.  We strive to deliver ethical tactics that have always worked.  We have been doing this for many years and have learned over time that it’s important to start like you are building a house.  You don’t put your roof on first, you build your foundation and build up to your roof.  We do the same for Search Engine Optimization campaigns, we start from the ground up to make sure nothing is missing.

Social Media Service

Social media isn’t just for directing visitors to your site.  Many people tend to forget the fact that quality social media sites like Google plus, Facebook, and many others are high authority sites.  When you link to these authority sites in proper ways it can help you build the authority in your site as well.  When you write a new blog, it should be syndicated correctly across social sites in order to gain quality traffic which can lead to a natural link back to your site if someone wants to share it.

 

SEO Targeted Content

It’s great to have well written content, but if it’s not optimised correctly it can actually hurt you.  Optimization is a must, but don’t get carried away and over optimise your content.  We understand the need for quality, well optimised content, and we know that fine line to meet.  Many think that they need to put their keyword on the page as many times as they can, but this isn’t the case, if you put it to many times this can be considered keyword stuffing.   Don’t try this on your own, let professionals like us take care of it for you so you don’t have to worry if you have it right or not.

 

SEO Conversion Help

We can drive a lot of traffic to any site, but if the site isn’t setup to convert a client into a lead, your site will fail.  We are very good at helping you setup your site so it converts a visitor into a lead.  We often see that this is one of the biggest problems a site suffers from.  Don’t be one of those sites, let us help you today. Don’t waste endless amounts of dollars to your site. Make sure a professional has setup your site for optimal performance and conversions.

 

NETCorp IT Solutions Takes Pride In Our Ethical SEO Services

Keyword Analysis

We have many steps we take to insure success.  One of the first steps we take is keyword research.  Please see below some of the steps we take to our keyword research so we can plan what is the best terms for your site.

Keyword research – This is the first step we take when analysing a site for budget and how long it could take to rank a site up.  This is one of the most important aspects of your Search Engine Optimization efforts.  The reason it is so important is, because you need relevant terms for your site.  If you try to send keywords that are to broad you can hurt your site statistics such as your bounce rate, time on site, and conversions for the site.  You have to make sure the keywords you targeted are very specific to your business and they will convert on your website to sales.   If you mess up, all of your Search Engine Optimization efforts could lead to a loss of time and money.  We are very good at researching what works for your company and what similar companies to yours are using to help their company.

Keyword Planner – After we start to come up with some simple terms we then head to the Google keyword planner and take a look at the statistics behind the keywords.  We check to see how many people are searching for them on a monthly basis to make sure they are beneficial to you.

Keyword Analysis –After we find what keyword we feel is best for you in the keyword planner we find out further how competitive the keywords are.   This will give us a little better indication on budget and a time frame.  Generally, it’s just an estimate on the time it takes to rank a term up.  No one can give you an exact time and I highly suggest you run away from those that tell you they can rank terms up in x amount of weeks or months, because they are most likely using a form of Search Engine Optimization you don’t want to do it.

Manual Keyword Search – Sometimes pending on the keyword it can be saturated with government sites, pure information like wiki sites, and more.  These keywords aren’t impossible to rank; however, it is sometimes better that you don’t try due to ROI purposes.   A manual keyword search will help finish the keyword research analysis.

 

Competition Analysis

We like to analyse your competitor to make sure it’s even possible to rank you up with your allowed budget you have.  In certain instances, it may be unrealistic to try to rank up for certain terms with a limited budget.  This is why we take the time to analyse your competitors before we feel comfortable giving you a quote.  This is also why a one size fits all package that many other marketing firms have generally doesn’t work.  Every site is different and will need unique work and very specific tactics arranged for it in order to properly rank it for long term purposes.

Domain Authority – Our first step we take to analyse your competition is analysing your domain authority versus your competitors.  Domain authority isn’t everything, but it has been proven that sites with high domain authority rank easier than those without a higher domain authority.   If your site is lower, we will generally recommend authority building for your website in addition to other tactics for Search Engine Optimization.

Page Authority – Sometimes sites have a high a single page authority, but have failed to send this authority throughout the rest of their site which leads to a low domain authority. This can sometimes indicate poor inner linking structure throughout the website.  We would recommend restructuring your site architecture of inner links.   We would also recommend authority building for inner pages as well to help raise their individual page authority up to increase the overall domain authority of the website.

Competitor analysis – We have statistical tools that will show us certain on page factors that may by helping your competitor rank above you.  We will want to match what they did and then do it better.

Link Building –  There is a fine line on what is ethical when it comes to link building.  We strive to get natural links built to sites instead of forcing links.  We believe in writing relevant articles, coming up with ethical links which are relevant has well.  When someone sees the article, they link back to it.  This helps create link building.  This is much harder to do than the traditional manual creations of links and there for takes much longer to do it the right way.

Authority Building – We strive to increase domain authority which is the whole sites authority calculator together and we also increase the page authority which is a single page’s authority.  Often if you have a popular item, you will want to increase the page authority of that item.

Local SEO  – If you have some kind of local service or sell items locally then this is by far the best type of SEO for you.   We setup a proper Google plus page, which means we optimise it correctly.  We will build citations to the popular directories like Yelp, Zomato, etc.  Our goal is to also have clients write their own review so we can use these reviews for conversion purposes.

National SEO – If you are selling an item or service nationally, we have a great team of people setup that do nothing but this.  We can help you rank relevant terms up to your industry.

Mobile SEO – Having a proper responsive site setup is a must so you can convert a mobile visitor into a lead.  Many don’t know this, but often times when you have a business that offers services you have at least 50% of your visitors coming in through a mobile device.  If your site isn’t setup properly or optimized properly for this, you are going to lose out on a lot of potential leads.

On page Optimisation Services – It’s very important to make sure your meta tags, density, URL structure, robot file, sitelink file, website speed, inner linking site structure, anchor texts, readability, headers, and much more are all setup properly.  If it’s not then your site isn’t setup for SEO properly and you are most likely wasting time doing other types of SEO for your site, before the above is setup first.

Analytics –  Most people don’t feel that analytics is that important anymore, but we disagree, we like to look at the bounce rates, the conversions, time on the page, and much more.  We also like to setup advanced tracking to figure out where your visitors are coming that is leading to a sale.  It’s a must to have a great campaign setup for conversion tracking, without it you are just wasting money.

Reporting – Our reports give you proof of what we did for the month.  We like to show off our resultant work so you can see what we are doing with the money you are paying us.

Further articles on Search Engine Optimization straight from Google

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